PITCH CONCEPT | REBRAND | WEBSITE DESIGN TRAILS BC
Rebranding British Columbia’s trail network for clarity, connection, and community.
Trails BC is the steward of the province’s expansive trail network, but their identity didn’t reflect the scale, purpose, or spirit of the organisation. They needed a new brand that could unify wayfinding, inspire outdoor use, and communicate across digital and physical spaces.
Logo suite, iconography, colour system, guidelines, signage concept, web look-and-feel.
Clarity: a system that works from phone screen to trailhead
Connection: language and visuals that speak across cultures, communities, and generations
Movement – design with a sense of progress, pace, and purpose
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