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Mining at 1 Percent in Global Markets
Mining once represented around 11 percent of global equities. Today it sits near 1 percent. That gap creates a perception problem for companies competing for investor attention.
FEB 5, 2026—3 MIN READ
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Mining once represented around 11 percent of global equities. Today it sits near 1 percent. That gap creates a perception problem for companies competing for investor attention.

We attended VRIC 2026 in Vancouver. 300 mining companies. 8,000 potential investors. Limited attention. In a bull market, standing out matters more than ever.

Your brand is how investors, talent, and partners perceive you before you say a word. In a competitive mining landscape, strategic branding can shift the game entirely.

Poor design doesn't just look unprofessional. It kills deals, tanks valuations, and forces dilutive financings you didn't need.